We get this question every week on WhatsApp: how much do I need for a week in Madeira? The truthful answer is that the island rewards travellers across the whole spectrum. You can hike for free and eat a proper lunch for €10, or you can hire a convertible and dine at a Michelin table in Funchal. Both are valid. Below is what things actually cost us locally in 2026, with a few lines on where the island quietly drains your wallet and where it surprises you.

The realistic per-person figures below assume you are already on the island — flights and hire car sit separately. They also assume two people sharing a room or a small apartment, which is how most of our clients travel. Solo travellers should add roughly 25% to the accommodation line, because single rooms in Funchal rarely come in under €60 even in February. These numbers are what we spend ourselves when we take family over from the mainland, not what a glossy brochure pretends you will spend.

Budget tier sits at around €50 per day. That buys a bed in a guesthouse in São Martinho or a basic studio near Rua da Carreira, two meals in a tasca, a picnic lunch from Pingo Doce, and a day of hiking or walking the old town. Drinks stay limited to one poncha and maybe a coffee. You hike the free trails, you skip the paid sights, and you take the Horários bus instead of taxis. It is not glamorous but it is a genuine week on the island, and we have done it ourselves in shoulder season.

Mid-range sits at around €100 per day. A decent three-star hotel or a well-run Airbnb apartment in central Funchal, lunch and dinner out, one paid sight per day (Monte Palace, the cable car, Blandy's tasting), and your share of petrol and city parking. Comfortable tier sits at around €150 per day — a four-star sea-view room, dinner at a proper restaurant most nights, one guided activity (levada walk with transfer, canyoning, a whale watching boat from the marina), and no hesitation ordering the Madeira wine flight at the end of the meal.

Madeira is generous if you know where to look, and the biggest wins are exactly the things locals do on a Sunday. Hiking is free — the levadas and the PR-marked trails cost nothing to walk. Vereda do Areeiro, Levada do Caldeirão Verde, Vereda dos Balcões, Ponta de São Lourenço, Levada das 25 Fontes. You pay for the trailhead car park and sometimes for a one-way transfer, but the trail itself never costs a cent. The same applies to the miradouros — Ponta do Rosto, Eira do Serrado, Pico dos Barcelos, Cristo Rei in Garajau, Véu da Noiva. All free. Even Cabo Girão is only paid if you step onto the glass skywalk; the square beside it gives you the same 580-metre drop for nothing.

Eating cheaply on the island is still genuinely possible, which is not true in much of southern Europe in 2026. Proper lunch in a local tasca sits around €10–€15 for a main and a drink. Try Casa de Palha in Caniço, Tasca Literária near Rua de Santa Maria, or any restaurante operário with the fixed midday menu. Supermarket hot lunches at Pingo Doce or Continente run €6–€8 including a drink — not elegant, fills a hiker. A pastel de nata at Padaria Ribeiro is around €1.20, better than anything you will find on Avenida do Mar at twice the price. A bolo do caco with garlic butter from a street grill sits at €3.

If you stay in central Funchal and skip the hire car, the Horários do Funchal day pass at around €4.50–€5 gets you to Monte, Câmara de Lobos and Santa Cruz. Single rides are €2 on board. It is slower than driving, but you read the paper, you do not pay parking, and you do not drink-drive the coast road back after a poncha. For a long weekend in Funchal without a car, the bus is a serious option, not a compromise.

A few line items always surprise first-time visitors, and we would rather tell you now than watch you find out at the ticket booth. The mountain trailhead car parks moved to a paid system in the last two years — Areeiro, Achada do Teixeira, Rabaçal, Fanal, 25 Fontes. Budget around €5–€10 per visit depending on how long you stay. The system is patchy about enforcement but fines do come in the post, so pay it. Cabo Girão skywalk itself is around €5 per person to step on the glass floor; the view from the square next door is free and almost identical.

Monte Palace Tropical Garden is around €15 entry and worth it once for the koi ponds, the blue tile panels and the African art collection downstairs. Allow 90 minutes to two hours. The Funchal cable car to Monte is around €20 return, roughly €12.50 one-way. The classic combination is cable car up, garden walk, wicker toboggan down (€35 per person, 500 metres of theatre), taxi back to Funchal (€10). That lands around €40–€55 all in per person, which is not nothing. If you are watching the spend, cable car up, garden, and bus number 21 back down is a better trade.

Madeira wine tastings at Blandy's on Avenida Arriaga or Barbeito in São Martinho sit around €12–€25 depending on how many glasses are in the flight. A decent 10-year-old to take home is €30–€45 a bottle. Whale watching boats from the marina are €30–€45 for a 2-hour trip, canyoning with kit is around €70–€90 for a half day, and jeep tours to the east typically sit at €55–€80. None of these are rip-offs, but they add up fast if you book one every day.

You will read €10-a-day headlines online. Those are teaser rates with zero insurance cover and a 40-minute queue at a depot off the airport. The price on the day looks different. Off-season (November to March, excluding Christmas and New Year) a small car with basic cover sits around €25–€40 per day. High season (June to September, plus Easter and the end of December) sits at €50–€70 per day for the same car. Convertibles and 4x4s sit above that. Add €8–€15 per day for full excess cover unless your credit card covers it already.

Petrol is around €1.80 per litre across the island in 2026, sometimes a touch less at the Galp and Repsol stations on the Via Rápida than at the village pumps. A full tank on a Fiat 500 or VW Polo comes in around €55–€60. One tank usually covers four to five days of island driving, more if you stay south, less if you are yo-yoing between Funchal and Porto Moniz daily on the mountain roads. Return the car with a full tank or they fill it for you at a markup of roughly 30%.

Parking is the sneaky line. Funchal on-street parking is €1.20–€1.60 per hour, covered car parks (Almirante Reis, Anadia, Galerias São Lourenço) sit around €1.50 per hour. Most Funchal hotels charge €10–€15 per night for guest parking and the four-stars rarely include it. Factor €60–€90 across a week. Good news: there are no tolls on Madeira. The Via Rápida (VR1) is free from end to end, east-west and the little extension north. Keep the EU driving licence in the car and the rental agreement in the glovebox — the GNR run random checks at the airport exit and near the Monte tunnel.

Portugal is not the United States. Service is not built into a tip expectation and waiters are paid a proper wage. A round-up on the bill, or 10% if the service genuinely impressed you, is the local norm and no Madeiran will chase you into the street for less. Taxi drivers: round up to the nearest euro. Hotel porters: €1–€2 per bag. Guides on a private day tour: €10–€20 per group is generous and appreciated, never expected. If someone tells you 15% is standard here, they are either new or lying.

For cash, look for the blue Multibanco machines — Caixa Geral, Millennium BCP, Santander, Novo Banco, BPI. For EU-issued cards these are almost always free or very low cost, and for most UK cards post-Brexit the fee is still minimal if your bank is sensible (Starling, Monzo, Chase UK all work well). Contactless works everywhere, including levada ticket kiosks, village cafés, the Aerobus, and most of the fishermen's grills in Câmara de Lobos. Apple Pay and Google Pay are universal.

Avoid the yellow Euronet machines in tourist areas — Avenida do Mar, near the cable car station, around the cruise terminal. They often charge €3–€5 per withdrawal and offer terrible exchange rates when they ask if you want to 'accept their rate'. Always pay in euros, never in your home currency. The 'dynamic currency conversion' prompt at card terminals is the same trap — press the euro option every time. A restaurant bill paid in sterling through their terminal is typically 6–8% worse than in euros.

Here is what a real comfortable week looks like for two people travelling together in shoulder season, with a hire car and a mid-range Funchal apartment. Accommodation: €95 per night, total €665. Hire car (small SUV with full insurance): €45 per day, €315. Petrol across the week: €70. Parking in Funchal and trailhead car parks: €55. Lunches (mix of tascas and supermarket picnics): €140 for the pair. Dinners (six proper meals, one takeaway): €340. Paid sights (Monte Palace, cable car return, Blandy's tasting, Cabo Girão skywalk): €90 for two.

One guided activity each (a canyoning half-day for one, a whale watching boat for the other, or a shared full-day private tour with us): €160. Coffees, pastéis and incidentals: €55. Aerobus or taxi to and from the airport: €50. Total before flights: roughly €1,940 for a week for two, which works out at around €135 per person per day. That is the comfortable tier, not the shoestring one, and it includes one of everything worth doing.

Trim the hire car to a small hatchback and drop one paid sight per day and you are at around €100 per person per day. Step up to a four-star sea-view room at the Vine or Castanheiro and a dinner at Kampo or Il Gallo d'Oro mid-week and you land at €200 per person per day without breaking sweat. The island genuinely scales. Tell us the number and we will work backwards from it when we plan — the reverse rarely ends well.

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